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interview – paper proto
WP3
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Stakeholder interview
Heuristic analysis
Business goal and KPI definition
Website, webshop, application analysis
Analysis of web analytics (like Clicktale)
User Interview
Ethnographic research
Diary study
Mental model research
Best practice research
Lego Serious Play
DEFINE
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Personas
Empathy map
Business Model Canvas
Value proposition canvas
Kano Model
User journeys, experience map
Card sorting
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Navigation, Content structure design
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Desirability research: determining the desirability factor
Navigation scheme testing
Paper prototype test
UX guide
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