Lego Serious Play

Analyse and concept

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Lego Serious Play is an innovative, experimental facilitative method in which participants must solve a predefined task or situation using Lego pieces.

Lego Serious Play fosters communication within the team, facilitates strategic decision-making, develops collaboration skills and competencies and thus allows participants to come up with creative proposals to a specific problem and communicate their ideas more easily.

One area of application of Lego Serious Play is service design, but it is also suitable for creatively implementing any business idea or solution.

  • Information from client:Expectations and concepts about their business processes
  • Client cooperation:Active participation in using Lego Serious Play
  • Deliverables:Proposal for designing business processes, model of a fictitious person (most important characteristics that have influence on the service), persona landscape