Lets fulfill the business goals

by Dr Andras Rung |

When designing or redesigning products we frequently face the situation when stakeholders provide an already finalised concept for UX experts and digital designers to work with.

Nevertheless, this process does not support efficient business.

If we wish to implement a rigid and finalized business concept it is highly unlikely that we will meet the users’ needs as we planned. And we will not be able to sell a product or service if it is not designed according to the user’s needs. Let’s see the advantages of  involving UX experts in the early stages of a product, a webpage or an application design or redesign:

  • UX experts are well aware of the user’s needs therefore they can identify unnecessary    features and recommend new features which would have never occurred to business people. This way, user needs will be satisfied at maximum level and the use of existing features will be easier and more appealing.
  • UX experts have more experience regarding development, search engine optimisation (SEO), and design than business stakeholders and are able to communicate these considerations to stakeholders to facilitate further planning.
  • Making wireframes and visualising ideas in the early stages of development can inspire marketing experts in shaping business considerations.
  • Working together helps UX experts to gain a deeper understanding in business goals. They will design interfaces to support these goals and will not treat business as a nuisance and burden from which they have to liberate the users.
  • Working together will also help the marketing people to understand the ideas of UX experts which will build a stronger trust in the future concepts and design plans. They will be less suspicious, and will worry less about UX experts having too intimate friendship with the users and sacrifice business interests to their happiness.

Dr András Rung

CEO, Founder

Dr András Rung

A real veteran of UX by having 18 years of experience. Strong focus on business needs and innovation. András Rung has worked for various institutions and companies since 2002. He is the co-author of the first Hungarian usability book and author of the usability blog Ergomania.


Notice: Trying to access array offset on value of type bool in /mnt/www/public-www/00-dev/devel.ergomania.eu/wp-content/themes/ergomania-template-v3/views/post/_content-single.php on line 85

Notice: Trying to access array offset on value of type bool in /mnt/www/public-www/00-dev/devel.ergomania.eu/wp-content/themes/ergomania-template-v3/views/post/_content-single.php on line 85

Notice: Trying to access array offset on value of type bool in /mnt/www/public-www/00-dev/devel.ergomania.eu/wp-content/themes/ergomania-template-v3/views/post/_content-single.php on line 85

Notice: Trying to access array offset on value of type bool in /mnt/www/public-www/00-dev/devel.ergomania.eu/wp-content/themes/ergomania-template-v3/views/post/_content-single.php on line 85

Notice: Trying to access array offset on value of type bool in /mnt/www/public-www/00-dev/devel.ergomania.eu/wp-content/themes/ergomania-template-v3/views/post/_content-single.php on line 85

Notice: Trying to access array offset on value of type bool in /mnt/www/public-www/00-dev/devel.ergomania.eu/wp-content/themes/ergomania-template-v3/views/post/_content-single.php on line 85

Notice: Trying to access array offset on value of type bool in /mnt/www/public-www/00-dev/devel.ergomania.eu/wp-content/themes/ergomania-template-v3/views/post/_content-single.php on line 85

Notice: Trying to access array offset on value of type bool in /mnt/www/public-www/00-dev/devel.ergomania.eu/wp-content/themes/ergomania-template-v3/views/post/_content-single.php on line 85

Notice: Trying to access array offset on value of type bool in /mnt/www/public-www/00-dev/devel.ergomania.eu/wp-content/themes/ergomania-template-v3/views/post/_content-single.php on line 85

Notice: Trying to access array offset on value of type bool in /mnt/www/public-www/00-dev/devel.ergomania.eu/wp-content/themes/ergomania-template-v3/views/post/_content-single.php on line 85

Notice: Trying to access array offset on value of type bool in /mnt/www/public-www/00-dev/devel.ergomania.eu/wp-content/themes/ergomania-template-v3/views/post/_content-single.php on line 85

Notice: Trying to access array offset on value of type bool in /mnt/www/public-www/00-dev/devel.ergomania.eu/wp-content/themes/ergomania-template-v3/views/post/_content-single.php on line 85

Notice: Trying to access array offset on value of type bool in /mnt/www/public-www/00-dev/devel.ergomania.eu/wp-content/themes/ergomania-template-v3/views/post/_content-single.php on line 85

Notice: Trying to access array offset on value of type bool in /mnt/www/public-www/00-dev/devel.ergomania.eu/wp-content/themes/ergomania-template-v3/views/post/_content-single.php on line 85

Notice: Trying to access array offset on value of type bool in /mnt/www/public-www/00-dev/devel.ergomania.eu/wp-content/themes/ergomania-template-v3/views/post/_content-single.php on line 85

Notice: Trying to access array offset on value of type bool in /mnt/www/public-www/00-dev/devel.ergomania.eu/wp-content/themes/ergomania-template-v3/views/post/_content-single.php on line 85

Notice: Trying to access array offset on value of type bool in /mnt/www/public-www/00-dev/devel.ergomania.eu/wp-content/themes/ergomania-template-v3/views/post/_content-single.php on line 85

Notice: Trying to access array offset on value of type bool in /mnt/www/public-www/00-dev/devel.ergomania.eu/wp-content/themes/ergomania-template-v3/views/post/_content-single.php on line 85

Notice: Trying to access array offset on value of type bool in /mnt/www/public-www/00-dev/devel.ergomania.eu/wp-content/themes/ergomania-template-v3/views/post/_content-single.php on line 85

Notice: Trying to access array offset on value of type bool in /mnt/www/public-www/00-dev/devel.ergomania.eu/wp-content/themes/ergomania-template-v3/views/post/_content-single.php on line 85

Notice: Trying to access array offset on value of type bool in /mnt/www/public-www/00-dev/devel.ergomania.eu/wp-content/themes/ergomania-template-v3/views/post/_content-single.php on line 85

Notice: Trying to access array offset on value of type bool in /mnt/www/public-www/00-dev/devel.ergomania.eu/wp-content/themes/ergomania-template-v3/views/post/_content-single.php on line 85

Notice: Trying to access array offset on value of type bool in /mnt/www/public-www/00-dev/devel.ergomania.eu/wp-content/themes/ergomania-template-v3/views/post/_content-single.php on line 85

Notice: Trying to access array offset on value of type bool in /mnt/www/public-www/00-dev/devel.ergomania.eu/wp-content/themes/ergomania-template-v3/views/post/_content-single.php on line 85

Notice: Trying to access array offset on value of type bool in /mnt/www/public-www/00-dev/devel.ergomania.eu/wp-content/themes/ergomania-template-v3/views/post/_content-single.php on line 85

Notice: Trying to access array offset on value of type bool in /mnt/www/public-www/00-dev/devel.ergomania.eu/wp-content/themes/ergomania-template-v3/views/post/_content-single.php on line 85

Notice: Trying to access array offset on value of type bool in /mnt/www/public-www/00-dev/devel.ergomania.eu/wp-content/themes/ergomania-template-v3/views/post/_content-single.php on line 85

Notice: Trying to access array offset on value of type bool in /mnt/www/public-www/00-dev/devel.ergomania.eu/wp-content/themes/ergomania-template-v3/views/post/_content-single.php on line 85

Notice: Trying to access array offset on value of type bool in /mnt/www/public-www/00-dev/devel.ergomania.eu/wp-content/themes/ergomania-template-v3/views/post/_content-single.php on line 85

Notice: Trying to access array offset on value of type bool in /mnt/www/public-www/00-dev/devel.ergomania.eu/wp-content/themes/ergomania-template-v3/views/post/_content-single.php on line 85

Notice: Trying to access array offset on value of type bool in /mnt/www/public-www/00-dev/devel.ergomania.eu/wp-content/themes/ergomania-template-v3/views/post/_content-single.php on line 85

Share your opinion with us


    Notice: Undefined variable: comments in /mnt/www/public-www/00-dev/devel.ergomania.eu/wp-content/themes/ergomania-template-v3/views/partials/_comments.php on line 50

Notice: Trying to access array offset on value of type null in /mnt/www/public-www/00-dev/devel.ergomania.eu/wp-content/themes/ergomania-template-v3/views/partials/_comments.php on line 53

Please type your message

Please type your email!

Please type your message

Send comment

We create exceptional websites, mobile applications and software to help you realise your business goals.

let’s start a project together

Dear Ergo,

My name is
. My email is
. And I have the following message for you:

recommended
articles

Find out more about the topic

The 3 Horizons and the Role of Digitalization in Leadership

January 13, 2022 | 25 min read

Stefan F. Dieffenbacher has an amazing view from his office, high above ‘Germany’s most famous square’. I know this because during our chat he flips his phone camera round and shares a look down to the...

Fintech conquering Belgium – the right UX is the engine for banking growth – part 1

November 23, 2021 | 11 min read

Since 2010, the Belgian Fintech segment has been developing steadily, with the first players focusing on alternative financial solutions such as crowdfunding. However, the last few years have brought ...