Blockchain interfaces that match users’ needs

by Dr Andras Rung |

Rung András’s presentation at “Ebanking Summit” conference.
Find below the excerpt of the presentation.

You can download the presentation here.

FEAR OF THE UNKOWN

  • Unclear benefits
  • Non-matching mental models
  • Terrible UX

WHAT ARE MENTAL MODELS?

  • Relatively precise mental image of our regular activities
  • Defines how we interact with known processes or with something similar to them
  • Formed by our earlier experiences
  • Typical financial activities also based on mental models
  • Swipe bankcard
  • Send money
  • Take out money from ATM

MENTAL MODEL FOR CRYPTOCURRENCIES?

  • No proper model
  • Reality is too complicated
  • No real rutine (e.g torrenting 10 years ago)
  • Far removed from our financial habits
  • Teenagers will have earlier mental model for cryptocurrencies than for standard banking

SIMILARITIES TO REAL MONEY

  • Can be transferred
  • Can be exchanged
  • Represents value
  • Bankers are the miners

HOW CRYPTOCURRENCIES DIFFER?

  • Starts with a lot of 0s
  • Addresses cannot be spoken or memorised
  • Mistakes are easy to make
  • Sending fees are changing
  • Inheritance is complicated

ONBOARDING

  • Education is needed due to radical innovation
  • Differences should be emphasised
  • Progressing in steps
  • Active guidance: hints, tooltips
  • All secenarios should be covered

COMMUNICATION

  • Be clear and current
  • Explain the next steps
  • Help users understand the current stage
  • Humanise the conversation: Telex AI chatbot / voicebot

TRUST

  • Trustable design (Desirability test)
  • Predictable
  • Consistent
  • Data exposure

GIVING FEEDBACK AND ERROR HANDLING

  • Explain the result of the last steps
  • Pay special attention to irreversible actions
  • Show how cryptocurrencies differ from fiat moneys

CRYPTOKITTIES THE UX SUCCESS

  • Reliable, modern frontend
  • Transparent, easy-to-understand communication
  • Established UX patterns
  • Built-in gamification
  • Plays with the notion of scarcity and uniqueness

ISSUES TO CONSIDER WHEN DESIGNING BLOCKCHAIN INTERFACES

  • There is no easily applicable mental model
  • The users try to get a grasp of reality
  • Bad experience prevents adaption
  • Reliable research for better understanding
  • Education and active guidance

Dr András Rung

CEO, Founder

Dr András Rung

A real veteran of UX by having 18 years of experience. Strong focus on business needs and innovation. András Rung has worked for various institutions and companies since 2002. He is the co-author of the first Hungarian usability book and author of the usability blog Ergomania.


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